TruClarity Launches Business Incubator for Breakaway Advisors

Advisors can Establish & Grow Independent RIAs as Business Owners, not Business Operators

TAMPA, FL—August 5, 2015—TruClarity announced today that Las Olas Capital Advisors is using its turnkey business incubator to launch and grow an independent registered investment advisor (RIA) practice.

TruClarity ( creates customized, branded business engines that provide all the tools, services and start-up capital breakaway advisors need to obtain independence without the hassle or expense of running back-office operations. The TruClarity incubator provides technology platforms and support; access to custodians and other premier service providers; marketing and branding assistance; and full back-office services such as accounting, billing, payroll and reporting on an ongoing basis. This partnership enables advisors to become business owners while freeing them from the frustration that goes along with being business operators.

“Breakaway advisors are looking for much more than just independence—they aspire to become business owners without the burden of being business operators,” said Craig Butler, President of TruClarity. “Our platform allows advisors to unlock valuable equity as well as deliver elevated services that can help their clients achieve more optimal wealth management outcomes.”

Fort Lauderdale, FL-based Las Olas Capital Advisors is led by Founder and Managing Director Paul C. Tanner, formerly of UBS, and manages more than $400 million in client assets. The Las Olas Capital team possesses a wide range of expertise related to creating financial solutions, managing risk, generating opportunities and providing trusted advice. Las Olas Capital, which also has offices in Tampa and New York, works alongside entrepreneurs with family-owned companies to formulate multi-generational business development/transition and wealth transfer strategies.

“At TruClarity, we recognize that advisors lead full lives and struggle to balance the needs of their families and practices,” said Mr. Butler. “With this in mind, we do all the heavy lifting to make it easy for advisors to launch their own RIAs and transform from disgruntled employees into fully satisfied business owners.”

For media inquiries, please contact Michael Chiong at (646) 922-7764 or

About TruClarity

TruClarity is a new, innovative brand in the financial services marketplace that is aggressively capitalizing on the growing exodus of wirehouse financial advisors seeking independence. Its core business model serves as a turnkey business incubator, turning frustrated employee advisors into business owners without the need to be business operators. Each office is its own legal entity and has unique brands. For more information, please call (813) 384-4817 or visit us at

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