TruClarity: How Advisors Can Use Local SEO to Build Awareness
Go Local With Your SEO
Ranking on the first page of Google searches for financial advisors in a given town, city or region can bolster website traffic, overall brand visibility and credibility.
Local search engine optimization is becoming perhaps the most reliable, effective and sustainable opportunity for financial advisors to build brand exposure right now. Ranking on the first page of Google searches for financial advisors in a given town, city or region can bolster website traffic, overall brand visibility and credibility. Combined with strong website content and strategic integrated marketing strategies, it can increase consultation requests, newsletter sign-ups, event attendance and phone calls.
With that said, many financial advisors are late adopters when it comes to online branding and digital marketing. This is partially due to regulatory restrictions, budgetary limitations or lack of awareness and information. As a result, while many professions like law and real estate caught onto SEO years ago, many financial advisors are just now beginning to recognize it as an opportunity to establish brand awareness. As of 2020, 93% of online experiences begin with a search engine. Since a proportionately low number of advisors have prioritized local SEO to date, firms of all sizes have an opportunity to achieve first page rankings in even some of the most competitive cities.